The college-educated and those in their mid-twenties through mid-forties are especially likely to use online dating sites.As we did in our previous study, we presented online dating site users with an open-ended follow-up question asking which particular dating site(s) they have used.If we examine only those Americans who are most inclined to online dating—that is, the 7% of the public that is both single and actively looking for a partner—some 38% of these individuals have used online dating sites or dating apps.Looking separately at the two distinct elements that make up definition of an online dater, some 11% of internet users say that they have used an online dating site.Among those who use cell phone apps, 7% say that they have specifically used a dating app on their phone.Since 45% of all Americans are app users, that means that 3% of the overall adult population has used a cell phone dating app at one point or another.Some 22% of 25-34 year olds, and 17% of 35-44 year olds are online daters—that is roughly double the rate for those ages 18-24 or those ages 45-54.
Some are currently in long-standing relationships that predate the adoption of online dating, while others are single but not actively looking for a romantic partner.
Similarly, 6% of smartphone owners have used a mobile dating app.
Although online dating sites are relatively common among a range of age cohorts, mobile dating apps are primarily popular with Americans in their mid-20s through mid-30s.
was the most-mentioned site in both our 20 studies, and e Harmony also ranked highly in both 20.
The five sites with the most mentions in each year are listed below: The online dating marketplace has undergone dramatic changes since we conducted our first study on this subject in 2005.
In particular, many services now offer cell phone apps that allow users to update their profile, search the profiles of others, and find potential dates in their area using their mobile phone.