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Today’s online communication landscape is both a boon and a bane when it comes to relationships.

If fewer interactions are being initiated face-to-face and more relationships are being cultivated online, this shift has interesting implications for human romantic relationships.

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Applying the uses and gratifications theory as well as diffusion of innovations, this study analyzed how demographic variables, particularly age, predict the particular gratification (entertainment or social interaction) people seek through online dating sites.

In addition, this study analyzed openness to mobile technology (smartphones) as a predictor to the overall attitude towards online dating and the subsequent decision of whether or not to utilize it.

How and why people use different media on the Internet has been a primary interest in computer mediated communication since the inception of the Internet.

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